Crafting Visionary Digital Experiences That Inspire, Engage, and Drive Impact

As Head of Experience Design, I lead teams to create seamless, innovative digital experiences and products that blend creativity, data, and technology, enhancing digital experiences and journeys, strengthening brands, cultivating team cultures, and delivering measurable business results.

  • Great design isn’t just about aesthetics. By aligning design with business strategy, innovative product roadmaps and customer experience, I lead the creation of solutions that drive engagement, innovation, and impact.

  • Experience innovation happens at the intersection of design, strategy, and AI. By blending the three, you get smarter, more intuitive experiences that evolve with users' needs.

  • Great design and product management thrives in a culture where every voice matters. I cultivate an award-winning team culture by fostering collaboration, inclusivity, and innovation—ensuring every team member has a seat at the table.

Featured Published Work

Led global website experience design team and global redesign effort across 19 countries, enhancing CX and boosting conversions.

Managed agency and XD partnership overseeing UX, product design, design operations, Design Language System, visual brand and user research.

Global Website Products

Candidate Search Product

Led UX, research, design and strategy for the agentic, AI-Matched & Recruiter-Assessed agentic Candidate Search experience, shaping the end-to-end customer experience.

From the ‘guest’ pre-account creation to the ‘logged in’ Client Marketplace experience.

Developed and managed the product roadmap.

Demand Generation

Led experience, research, and digital design teams, collaborating with product marketing, demand generation, and sales enablement to launch bespoke industry campaigns that drive revenue, generate leads, and elevate brand awareness.

Implemented a new Design Language System (DLS) to ensure brand and digital consistency, resulting in design delivery that is 73% faster.

Awards & Features

Led the digital design and experience design teams, earning 8 GDUSA, Graphic Design USA Awards.

What People Are Saying

As an EXD professional, Nikole is committed to customer-first thinking and action, and fosters a culture of continual learning and skills development for herself and her team. I highly recommend Nikole as a top-notch Experience Design practitioner and executive leader.

— Chris Nelson (CMO)

Nikole is a very skilled UX/product designer and Experience Design leader, I believe her strongest skills are reflected in the team she oversees. She is a remarkable leader; dedicated to both the advancement of her team and her team's work for the benefit of the customer. She is both a strategic thinker and a strategic leader. She is an excellent manager and has over two decades of successes to her credit.

— Elena West (CEO)

Her passion for UX and great design always shines through, you’ll be hard pushed to find a more engaged and enthusiastic business partner. She’s a strong leader who believes in empowering and supporting her team. 

— Jenny Lynch (Fractional CMO)

I have personally known and worked closely with Nikole for close to twenty years and have been impressed with her leadership skills and her abilities to consistently deliver high levels of performance while meeting tight budgets and achieving exceptional team engagement. Nikole is an extremely effective and highly accomplished technology and design leader.

— Ken Gitlin (CEO)

There are few leaders I know with more positivity and can-do attitude than Nikole. Her design sensibility and passion for excellence shine through in her work and in the A-team she has working with her and for her. I have worked on several enterprise-sized projects with Nikole and her team. I have met few corporate leaders who are better at collaborating, managing and getting things done.

— Andrea Hoban (CLO)

In addition to building a strong, inclusive culture, Nikole leveraged metrics to measure team success and impact. She is a strong advocate for ‘living roadmaps’—each team under her leadership maintained an active roadmap outlining 'what we're doing now, what's next, and what's on the horizon.'

— Steve Alt (Media Director)

Private Portfolio and Work Examples

If you’re interested in discussing my experience as a design, product marketing, web strategy, and digital leader, or would like access to my confidential portfolio, please feel free to reach out via phone or email. I’d love to connect and share more!

All examples have been abbreviated to maintain confidentiality—additional details can be shared during a discussion.

Please contact me for the work examples password.